articles

Yes, you can become a thought leader

thought leader in chemistry

You’ve seen them in your industry and your community: the names you recognize instantly, sharing their knowledge. We call them thought leaders, and joining their ranks may be easier than you expect. You may have sat in the audience at conferences or other industry meetings, listening to people whose backgrounds were similar to yours. But … Read more

PUBLICATION SECRET: PLANT SOME EVERGREENS

In a recent entry, I mentioned the value of a good swipe file for newsletter development. Another very handy tool is what are known as “evergreen” articles.   What’s an evergreen article? It’s simply a story that provides general information, will always be appropriate for the audience, and isn’t time-sensitive.   For a financial institution, evergreen … Read more