Both amateur and professional marketers make a fatal mistake far too frequently. What mistake? Forgetting the call to action in the materials and messages they develop. What is a call to action? In simple terms, it’s the instruction you give to the reader or viewer about the next step you want them to take. “Call … Read more
A white paper call to action is a critical piece of your content marketing efforts. If you’re planning to write a white paper, there’s an important question you need to answer before you’ve written a single word: what do you want people to do after they’ve read it? Some people may think the answer to … Read more
What do you want people to do? If your marketing communications materials fail to tell them, how are they supposed to know? The standard term for those instructions … whatever they may be … is the “call to action.” A call to action tells the reader, viewer, or listener what action you want them to … Read more
One of the most common mistakes in advertising and marketing materials — one that’s even made by professionals who should know better — is forgetting to include a call to action. In simple terms, a call to action is the instructions you’re giving the reader or viewer, so they know what you want them to … Read more
There’s a mistake that both amateur and professional marketers make all too frequently. It shouldn’t happen but it does. That mistake is forgetting the call to action. What is a call to action, you ask? In simple terms, it’s the instruction you give to the reader or viewer about the next step you want them … Read more
One of the first lessons I learned in marketing is one of the easiest to understand. It’s one of the most durable, timeless pieces of advice. It’s been promoted by experts of all stripes. And yet, it’s one of the most consistently ignored. When people read your ad, your press release, your email, or your website, … Read more
One of the first lessons in learned in marketing is one of the easier to understand. It’s one of the most durable, timeless pieces of advice. It’s been promoted experts of all stripes. And yet, it’s one of the most consistently ignored.
When people read your ad, your press release, your email, or your website, what exactly do you want them to do?
One of the most common mistakes in marketing communications materials is forgetting to tell the reader, viewer, or listener what you want them to do. It happens all the time: someone crafts a brilliant, memorable message, but forgets to include some sort of instructions.
Do you want people to buy your product? Visit your website? If you don’t point them in the right direction, they’ll come up with a course of action on their own, and odds are good that it won’t be the one you intended.