People relate to other people more readily than to ideas. That’s why one of the most powerful sales tools available to marketers is the “real-life” example. I tossed those cute little quote marks around ral-life, because the truth is that most of those examples are fictionalized. Now, just because they’re fiction doesn’t mean they don’t […]
Case studies make stronger cases for what you do
You can use them advertising, mailings, in email newsletters, on your website, on social media, as articles in trade magazines, in brochures — no matter how you communicate with your audiences, there are ways to incorporate case studies.