plain English

Increase revenues by using simple English

Want proof that keeping your copy simple and easy to understand is more effective? Just look at Washington State. Like most government units, the Evergreen State is constantly trying to increase revenues (especially since there’s no state income tax). A few years ago, tax officials noticed that use-tax revenues were below projections … and they … Read more

SWITCHING TO PLAIN ENGLISH BOOSTS TAX REVENUES

As the federal government debates the latest batch of tax proposals, maybe they need to give thought to what officials in Washington State did some time back. At a time when tax revenues are hard to come by, those officials boosted use-tax revenues by a whopping $800,000! Did they raise rates? No. Hire private investigators? … Read more