unique

Unique is nothing but unique

Think you’re unique? Great! Think you’re very unique? You’re not. That’s because there’s no such thing as being “very” unique, or “somewhat” unique, or “more” unique than the other folks. The word “unique” is powerful because it has one meaning. Something that’s unique is “singular” or “one of a kind.” Only one. No others. No … Read more

Are you very unique?

Are you unique? That’s good. Are you very unique? Probably not. No, I’m not suggesting that individuality is a bad thing. In fact, it’s a very good thing. And the word “unique” should be a very good word. Unfortunately, it’s misused so often that it is losing its uniqueness. In simple terms, “unique” means “singular” … Read more

AN ESPECIALLY VERY UNIQUE WORD

Are you unique? That’s good. Are you very unique? That’s not so good.   No, I’m not suggesting that individuality is a bad thing. In fact, it’s a very good thing. A very powerful thing. And the word “unique” should be a very powerful word. Unfortunately, it’s misused so often that it is losing its … Read more

HAVE NO FEAR OF THE HUMAN TOUCH

It’s often been said that people don’t do business with companies – they do business with other people.  Even if we do choose to patronize a particular company, our experience is shaped by the people representing that company. From the sales rep who handles your account to the cashier at the grocery store, all of those folks contribute to your impressions and satisfaction.

But when it comes to marketing messages and communications tools, many companies work very hard to dehumanize everything they do. They excise every personal touch and little insight. They file away at anything that could be seen as a human emotion or imperfection. After all, something from a business must be completely businesslike, right?

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IT’S ESPECIALLY VERY UNIQUE

Are you unique? That’s good. Are you very unique? That’s not so good.

No, I’m not suggesting that individuality is a bad thing. In fact, it’s a very good thing. A very powerful thing. And the word “unique” should be a very powerful word. Unfortunately, it’s misused so often that it is losing its power. Maybe even its uniqueness.

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