A quarter-century ago, when I started my business (in the days when nearly all websites were blue), I spent time in online groups that catered to the small-business crowd. I was looking for sound advice, but found little. One conundrum really seemed to vex visitors to those sites. “When writing about my business, should I … Read more
Wonder how well your next ad, website, or brochure will communicate with your readers? Here’s a simple test that’s remarkably powerful. Count the number of times that your company’s name appears in the text. Then count the number of times words “we,” “us,” and “our” appear in there, and add it to your first number. … Read more
Way back when I started my business (in the days when the Internet was powered by squirrels in exercise wheels and nearly all websites were blue), I spent a lot of time in online forums and other sites that catered to the small-business crowd. Like the rest of the denizens, I was looking for sound … Read more