talk to yourself

QUICK WAY TO TEST COPY’S EFFECTIVENESS

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Wonder how well your next ad, website, or brochure will communicate with your readers? Here’s a simple test that’s remarkably powerful. Count the number of times that your company’s name appears in the text. Then count the number of times words “we,” “us,” and “our” appear in there, and add it to your first number. … Read more

TALKING TO YOURSELF IS UNPRODUCTIVE

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I once received an assignment to rescue a doomed newsletter for companies providing towing services to a motor club’s members. The motor club didn’t understand why it was failing. So we conducted a random survey of towing operators. What we heard was enlightening.  “I don’t read that rag. It’s nothing but PR for your company … Read more

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