20 Easy Ways to Write Better for Business: Bits of wisdom from a copywriter — now available instantly on Kindle!

white paper titles

Crafting Today’s Most Compelling White Paper Titles

coming up with white paper titles

White paper titles are arguably the most crucial element of your white paper, as they determine whether your target audience will actually take the time to read it. In our increasingly busy lives, we have little patience for content that doesn’t immediately grab our attention. When scanning through social media feeds or search engine results, … Read more

Strategies for creating better white paper titles

hiring a freelance white paper writer requires thought

Creating white paper titles may well be the most important task when developing a white paper, because it determines how likely your target audience will take the time to read it. In these ever-more-busy days, we have little patience for the items competing for our time. When glancing at a social media feed or a … Read more