When people are naming a business or a service, they frequently struggle with finding the right name. In many cases, some private joke provides the inspiration. But be careful, because what strikes you as funny might not have the same impact on prospective customers.
I recall a restaurant that opened up under the name Crazy Chef. Somehow, I got past the apprehension and went in, where I had a pleasant lunch. I inquired about the name, and the server said the owner was known as “Crazy Nick” among his friends, who thought Crazy Chef was the perfect name for his place.