You may find fault with the idea that wisdom comes with age, but there’s a tendency among many younger people in business to assume that lessons learned in the past have little value when applied to today. That’s especially true when it comes to marketing. It’s true that many social media channels have been developed … Read more
While it’s tempting to assign the responsibility to write white papers to the members of your staff who know the information the papers will cover, that’s not always the best solution. They may not know how to write white papers Even if your team members are skilled writers, they may not be able to articulate … Read more
Complex supply chains and white papers work well together because they can help you effectively deliver your messages to multiple audiences. Complex supply chains and white papers used together Suppose your company manufactures replacement gaskets for auto, truck, and industrial engines. You don’t sell directly to the service technicians who install the gaskets when engines … Read more
There are many advantages to asking a professional white paper writer to handle your white paper project. A professional white paper writer has more time Even if you’re an excellent writer, if you don’t write regularly, it’s probably going to take you more time than you realize to develop your white paper. And what’s going … Read more
Where can you find the right white paper writer to write your white paper? While many people out there call themselves writers, they may not be the best choice. Here are some thoughts as you consider your options: Is that English major a white paper writer? Your friend always got As on term papers, but … Read more
One hesitation some companies have when it comes to developing a white paper is that they’re not sure about where they’ll find the white paper information needed to make a compelling case. Actually, the information you need to write a powerful white paper may be closer than you realize. White paper information from your own … Read more
Marketers use maps on websites and other communications materials to indicate the locations of businesses and events. That’s good thing for the visual learners out there. Sometimes, though, those marketers shoot themselves in the foot by ignoring the conventions that have become common in mapmaking over the centuries. For example, professional mapmakers indicate bodies of … Read more
An increasingly important skill in the business world is knowing how to write a good white paper. That’s because so many companies are discovering the many advantages of white papers, including their ability to be used in marketing programs. Good white papers aren’t brochures Some people assume that writing a white paper is just like … Read more
White papers are documents that explore complex issues to educate audiences. In a marketing or policymaking context, a white paper provides enough facts and arguments to convince people that your product, service, or strategy offers the best solution for the situation, educating them about the issue and making a case for your position or advice. … Read more
While it’s tempting to assign the responsibility to write white papers to the members of your staff who know the information the papers will cover, that’s not always the best solution. Challenges communicating Even if your team members are skilled writers, they may not be able to articulate the key messages in the most coherent, … Read more