General rants

NEKKID FROM THE WASTE DOWN AND OTHER GOOFS

“… He then undressed her from the waste down and cut open her shirt and bra …” That salacious gem came from a story on the Indianapolis Star’s website. I had images of Lady Gaga wearing an outfit made of trash, or perhaps someone who was stuck headfirst into a landfill. Once again, a story was spellchecked, but not edited. Or maybe the writer really wasn’t referring to a woman’s waist.

A similar, but less exciting example appeared in the February issue of Trains Magazine. In an item about a railroad executive, a writer mentioned that the man “was previously general council.” No, that would be “counsel,” a noun most often referring to attorneys when preceded by “general.” A “council” is a group of people gathered for a particular task, such as a “town council” or a “merchants’ council.”

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JUST BECAUSE WORD DOES IT …

As a society, we’ve developed a frightening level of trust in technology. We often abandon our own knowledge and better judgment because some aspect of technology has a different answer — and it must be correct, right?

Microsoft Word is an amazing piece of technology. I spend several hours with it every day, and I know that I’ll never do more than scratch the surface of its capabilities. But any piece of software is only as good as the knowledge and preferences of its programmers.

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EVERY CHICKEN HAS TWO LEGS, TWO BREASTS, AND TWO Cs

I’m always fascinated by words that are frequently misspelled and expressions that are widely misused. Some may blame the mistakes on shared ignorance, but I think there’s something more insidious at work. I think mistakes are contagious. People who see the words misused lack confidence in their own knowledge and mistakenly believe that what they already know must be wrong.

And why is it that store and restaurant owners invariably ask employees who suffer from that contagion to manage the changeable-letter signs in front of their businesses?

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ADVERTISERS OFTEN DON’T LIVE IN THE REAL WORLD

I’ve noticed a growing, disturbing tendency in advertising. The creative teams who develop concepts for commercials insert terms and references that make perfect sense to them, but are most likely meaningless among the viewers they are trying to reach.

A recent example is a truck commercial that makes reference to “donut eaters in focus groups.” Anyone who has worked in advertising or marketing understood that right away, particularly if they have ever sat on the other side of the one-way glass and watched focus group participants drone on about advertising while gnawing on free food. The creative team displayed its disgust and frustration, and the clients approved it, because they’ve been there, too. I smiled when I heard it.

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TIME TO START OFFERING CONVENIENCE

An airline recently landed in Indianapolis, offering service to Branson, Missouri, a place that’s become a living wax museum for yesterday’s celebrities.

The airline’s publicity boasted about what a great value it offers – and at face value, it sure looks that way. Airfare is just $59. If you want to bring more than a change of clothes, you’ll have to add another $15 for the first bag, but that’s still a pretty good deal.

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IF YOUR MOTHER SAYS SHE LOVES YOU, CHECK IT OUT

If all three of my loyal readers can tolerate one more post on the media, I’d like to explain part of the reason I have such high expectations for reporters. The Chicago of my childhood published eight daily newspapers: the four citywide papers (Sun-Times, Tribune, Daily News, and the American), three “regional” dailies (Calumet, Southtown, Herald), and the Defender, which served the black community. My family took (now there’s an old expression) the Sun-Times, the American, and the Calumet.

It would have been foolish for all of those dailies to assign reporters to minor events and ordinary crime stories, so they pooled their resources to create the City News Bureau. City News would assign one reporter to cover a story, and the member papers would use it like any piece off the AP or UPI wires.

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MOLLY & BUSH’S MANHOOD (RATED PG-13)

Used book sales are one of the joys of life, because they appeal to two corners of my personality – the reader and the cheapskate. A recent find was a collection of Molly Ivins’s best columns. A native Texan, Molly was one of the sharpest, most fearless, most acerbic political writers of our time, and wherever she is, I’m sure she verified that there was a source of good bourbon before she agreed to go there.

In a column written during then-Vice President Bush’s 1988 presidential campaign, she recounted his tendency to activate his mouth in front of reporters before his brain was fully engaged (an affliction that must have been genetic). It’s a cautionary tale for politicians and writers alike about choosing your words and expressions most carefully.

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