I’ve read a lot of great books about advertising and marketing, but none even comes close to one I read as a teen. It still occupies a prominent place on my bookshelf.
It’s a 1972 text called “Madvertising (or Up Madison Ave.),” and it was created by the same geniuses who guided Mad Magazine through its glory years. Many of those writers and artists had cut their teeth in the advertising industry, and they used the book to skewer the many tricks and techniques major advertisers employ.
Don’t fall for the word of mouth myth
I’ll bump into business owners at networking functions who insist they have no need to advertise or market, because their business will grow completely by “word of mouth.” At that moment, I know their businesses won’t be around for long. Sure, there are those outliers that became hugely successful just by existing. That’s not going … Read more