When asked to review a white paper draft, many people aren’t sure how to proceed. Often, that’s because they may be less familiar with white papers than with the other types of documents they may need to review. Steps to review a white paper draft The first step in reviewing a white paper draft is … Read more
Even if you’re someone who frequently handles writing for your company or organization, you may not have any idea of how long writing a white paper takes. After all, white papers are different from blog posts, web copy, press releases, and the other types of materials that may be a regular part of your job. … Read more
How to write a white paper format is one of the many important decisions you’ll have to make when you create a white paper for your company or your organization. One of them is how to format the writing of your white paper. Some people claim that white papers have to be in a certain … Read more
Hiring a white paper writer not only means you can stay focused on your job’s normal responsibilities, but it also gives you someone who will approach your white paper with more objectivity, an outside viewpoint, and stronger skills. So how do you hire a white paper writer? The first step is finding a professional who … Read more
If your company or organization is trying to influence a political issue that isn’t well-understood, advocacy white papers can provide a concise review of the alternatives with a clear case for the advantages of your stance. That’s especially true when the people who are making decisions about what matters to you don’t know as much … Read more
Deciding how to structure white papers is important before you begin to write them. While blog posts these days are typically between 700 and 1000 words, white papers are generally between 1500 and 5000 words. That typically works out to 6 to 20 printed pages. However, you shouldn’t set an arbitrary length. Instead, focus on … Read more
Focusing on white paper readability is critical because the information you’re planning to put in your white paper is valuable to the people who will read it. After all, that’s why you’re developing a white paper in the first place. So be sure they can actually read it. Unlike advertising and brochures, white papers shouldn’t … Read more
You may find fault with the idea that wisdom comes with age, but there’s a tendency among many younger people in business to assume that lessons learned in the past have little value when applied to today. That’s especially true when it comes to marketing. It’s true that many social media channels have been developed … Read more
While it’s tempting to assign the responsibility to write white papers to the members of your staff who know the information the papers will cover, that’s not always the best solution. They may not know how to write white papers Even if your team members are skilled writers, they may not be able to articulate … Read more
Complex supply chains and white papers work well together because they can help you effectively deliver your messages to multiple audiences. Complex supply chains and white papers used together Suppose your company manufactures replacement gaskets for auto, truck, and industrial engines. You don’t sell directly to the service technicians who install the gaskets when engines … Read more