While it’s tempting to assign the responsibility to write white papers to the members of your staff who know the information the papers will cover, that’s not always the best solution. Challenges communicating Even if your team members are skilled writers, they may not be able to articulate the key messages in the most coherent, … Read more
Because white papers tend to be lengthy documents, they may remind you of the research and term papers you used to write in school. But white papers are very different from what you did in school, and the style of writing is nothing like the stuffy, formal approach taught in high school English and college … Read more
Bursting with pride, the nursing home’s management team bought a half-page newspaper ad proclaiming “Deficiency-Free State Survey” in giant letters. And I’m willing to wager their message was completely lost upon the people they hoped to impress. I knew why they were proud, but that’s only because I’ve done work with the senior care industry. … Read more
You may be a good writer and wonder why you would have an interest in getting help from professional white paper writers. Even if you’re an excellent writer, if you don’t write regularly, it’s probably going to take you more time than you realize to develop your white paper. And what’s going to happen to … Read more
Before you can write or design them, you need to think about how to structure white papers. While a typical brochure might contain a couple hundred words, white papers are generally between 1500 and 5000 words, which typically works out to 6 to 20 printed pages. Don’t choose an arbitrary length. Instead, let the information … Read more
Before beginning white paper design, you need to consider their role. Often, companies and graphic designers try to make them fancy and colorful, but that can be counterproductive, as it makes them appear to be advertising materials. What is a white paper? A white paper is a serious, non-promotional document, and the most effective white … Read more
White papers work well in today’s business environment because everyone is struggling to do more in less time. Like you, your customers and prospects are hungry for good information, but they’re also busy. Because their time is limited, they appreciate practical guidance that’s focused on their specific needs. Most are suspicious of advertising or other obviously sales-focused … Read more
The familiar adage “you get what you pay for” definitely applies to white paper writers. Search the internet, and you’ll find outsourced writing services that promise to develop white papers and other materials in less time for a fraction of what other professionals charge. Many of these services accomplish that by outsourcing the writing to … Read more
Both amateur and professional marketers make a fatal mistake far too frequently. What mistake? Forgetting the call to action in the materials and messages they develop. What is a call to action? In simple terms, it’s the instruction you give to the reader or viewer about the next step you want them to take. “Call … Read more
Smart non-profits use white papers for several reasons. While white papers are commonly used in the business world, they can also serve as powerful tools for non-profit organizations. Investing the time to develop white papers, can provide a long list of benefits. Non-profits use white papers to define their purpose. Because they’re short, mission and … Read more