Watching this year’s national election debates, I’ve been particularly fascinated by the moderators on two fronts. First, there are the styles each has used, and second, there’s the uproar their performances trigger among the partisans on either side. (Those who know me well know I’m apolitical, so if your immediate response to that sentence is […]
When people aren’t reading, you really need a copywriter
Nobody reads copy anymore. At least that’s what everyone tells me. Nobody pays attention to the printed word, so keep it to a minimum and don’t even think about using a word with more than two syllables. Much as I hate to admit it, there’s some wisdom behind that. Couple the oversupply of information to […]