Want to see real creativity? Stay inside the box

creativity is inside the box

We’ve heard it more times than we care to remember: what we need is some out-of-the-box thinking. We could solve this chronic problem if only we could step out of the box. Golly, J.P., that’s a really out-of-the-box idea! Apparently, if we’re brave enough to step out of that bad, bad box, we can accomplish … Read more

Creativity isn’t always the answer

  I work in an industry that places a great deal of emphasis on creativity and originality. Within some corners of that industry, creativity is worshiped with the fervor of a religion. If something isn’t new and innovative, it’s viewed as second-rate and embarrassing. It’s true that there are many times when it pays to … Read more