We’ve heard it more times than we care to remember: what we need is some out-of-the-box thinking. We could solve this chronic problem if only we could step out of the box. Golly, J.P., that’s a really out-of-the-box idea! Apparently, if we’re brave enough to step out of that bad, bad box, we can accomplish … Read more
I work in an industry that places a great deal of emphasis on creativity and originality. Within some corners of that industry, creativity is worshiped with the fervor of a religion. If something isn’t new and innovative, it’s viewed as second-rate and embarrassing. It’s true that there are many times when it pays to … Read more
I’ve been working with companies for nearly three decades. I’ve seen a lot of marketing programs succeed, and I’ve seen a lot crash and burn. Many different factors play roles in that success or failure, but you might be surprised at the one element that always seems to be part of successful efforts. It’s organization. … Read more