Some companies are constantly focused upon staying at the forefront of their industries. But when you take on the mantle of “innovator,” you also assume the responsibility of an educator. That’s because when you stake out new territory, it’s new to everyone else, too. The advantages and superiority of your new approach may be obvious … Read more
I work in an industry that places a great deal of emphasis on creativity and originality. Within some corners of that industry, creativity is worshiped with the fervor of a religion. If something isn’t new and innovative, it’s viewed as second-rate and embarrassing. It’s true that there are many times when it pays to … Read more
There’s a tendency among people in business — particularly younger people — to assume that lessons learned in the past have little value when applied to today. That’s especially true when it comes to marketing. Yes, channels such as email marketing and social media have been developed relatively recently. But the basic psychology that makes … Read more