What your customers don’t care about

bored customer

After six months of tireless effort, your company’s new website has been launched, and you’re ready to announce it to the world. That’s probably a waste of your time. Hey, I get it. Everyone’s worked hard, and you’ve invested a small fortune into the process. Your new site is quite impressive, and you’re deservedly proud. … Read more


Businesses and organizations often struggle to understand why they’re not performing as well as they’d like. In many cases, the answer is a lot closer than they realize. If they took time to talk with … and genuinely listen to … their customers, they would develop a much stronger understanding of what they’re doing right, and what needs to be improved.

In his landmark book The Customer-Driven Company, Richard Whiteley cites many successful companies that aggressively pursue input from customers, and then build what they’ve learned back into their products and processes.

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