Tag Archives | customers

What your customers don’t care about

By Scott Flood on May 17, 2022 in General rants, Marketing Wisdom

After six months of tireless effort, your company’s new website has been launched, and you’re ready to announce it to the world. That’s probably a waste of your time. Hey, I get it. Everyone’s worked hard, and you’ve invested a small fortune into the process. Your new site is quite impressive, and you’re deservedly proud. […]

Guess what? Your customers don’t care

By Scott Flood on September 28, 2021 in Marketing Wisdom, General rants

You’ve spent six months getting your company’s new website put together, and now you’re ready to tell the world about it. What a waste of your time. I understand you and your team have worked hard, and you’ve invested more money into the process than you wanted. Your new site is truly a humdinger, and […]

Your customers may have answers to your business challenges

By Scott Flood on January 26, 2021 in Marketing Wisdom

If your company isn’t performing as well as it should, the answer may be closer than you realize. Your customers may be able to help you figure out what you’re doing well and what you need to improve. Richard Whiteley’s excellent book, The Customer-Driven Company, explores companies that regularly pursue input from customers and build […]

The secret to cloning your customers

By Scott Flood on March 31, 2020 in Uncategorized

There’s a way you can “clone” your best customers, so you’re able to do business with more of them. It starts by really getting to know your current customers. The more you understand the reasons your customers chose you and what they really think about you — as opposed to what you believe they really […]

Benign neglect can be deadly to your business

By Scott Flood on October 2, 2018 in Marketing Wisdom, General rants

Worried that you might lose a customer, client, or supporter because of something you do? My experience has taught me that more losses are caused by what you don’t do. Lousy customer service will certainly lose a piece of business now and then. But what I call benign neglect is one of the most consistent […]

CUSTOMERS HAVE THE ANSWERS

By Scott Flood on May 2, 2012 in Marketing Wisdom

Businesses and organizations often struggle to understand why they’re not performing as well as they’d like. In many cases, the answer is a lot closer than they realize. If they took time to talk with … and genuinely listen to … their customers, they would develop a much stronger understanding of what they’re doing right, […]

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