Businesses and organizations often struggle to understand why they’re not performing as well as they’d like. In many cases, the answer is a lot closer than they realize. If they took time to talk with … and genuinely listen to … their customers, they would develop a much stronger understanding of what they’re doing right, […]
Your customers may have answers to your business challenges
If your company isn’t performing as well as it should, the answer may be closer than you realize. Your customers may be able to help you figure out what you’re doing well and what you need to improve. Richard Whiteley’s excellent book, The Customer-Driven Company, explores companies that regularly pursue input from customers and build […]