Wondering what you’ll do if you can’t come up with a decent topic for a particular day’s blog post? Prepare in advance by developing some “evergreen” posts. What do I mean by an evergreen post? It’s simply a post that provides general information, will always be appropriate for the audience, and isn’t time-sensitive. If you’re … Read more
In a recent entry, I mentioned the value of a good swipe file for newsletter development. Another very handy tool is what are known as “evergreen” articles.
What’s an evergreen article? It’s simply a story that provides general information, will always be appropriate for the audience, and isn’t time-sensitive.