stories

COMING UP WITH NEWSLETTER STORY IDEAS

One of the many lessons I learned during my ad agency days was the importance of a good “swipe” file. Never heard the term? It’s simply a file (or box) where you threw ads, articles, brochures – anything you liked or thought was particularly effective. When you were given a tough assignment, you’d sift through the swipe … Read more

TURN YOUR MARKETING MESSAGE INTO A STORY

Want to know one of the most effective ways to connect with your audience? Instead of just telling them about you and your product or service, tell them a story. Our roots as humans go back to oral communication, and from the time we were children, stories have captivated us — not just the fairy … Read more

KEEP SOME EVERGREENS ON HAND

In a recent entry, I mentioned the value of a good swipe file for newsletter development. Another very handy tool is what are known as “evergreen” articles.

What’s an evergreen article? It’s simply a story that provides general information, will always be appropriate for the audience, and isn’t time-sensitive.

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