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Tell me why I should like your page

social media icons

As social media grows, all sorts of companies and organizations have been trying to court followers. You probably receive solicitations through Facebook and other platforms asking you to like their pages, follow them, or take whatever action fits the specific channel. Visit a store or a restaurant, and you’ll see the same. I drove past … Read more

Why should I like your page?

Since social media caught fire, all sorts of companies and organizations have been aggressively trying to court followers. You get the solicitations through Facebook and other platforms asking you to like their pages, follow them on Twitter, or take whatever action is correct for the specific channel. When you visit a store or a restaurant, … Read more

Social media is a channel … not a strategy

One of the most common marketing mistakes made by today’s companies is regarding social media as a strategy. It isn’t. Social media is a channel, like the many other channels that are available to your business. Now, how you use social media and those other channels — that’s where the strategy comes in. I’ve seen … Read more

FRIENDLY ADVICE: KEEP FACEBOOK SEPARATE

As businesspeople incorporate social networking sites into their marketing efforts, they don’t have a lot of guidance that’s based in experience. Netiquette changes so rapidly that today’s faux pas might be perfectly acceptable by next week.

I do think some things are timeless, and one place it pays to be careful is blurring the line between your business and your personal life. Posting information that’s too personal or that has the potential to offend can cost you business. It’s been that way before Facebook was invented, and my guess is that it will always be.

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