One of the most common advantages people cite about social media is the “fact” that it’s free. Your company can start a Facebook page, set up a LinkedIn profile, give your followers a place for pinning … and none of those things costs you even one cent. Or do they? Granted, they may not […]
Tell me why I should like your page
As social media grows, all sorts of companies and organizations have been trying to court followers. You probably receive solicitations through Facebook and other platforms asking you to like their pages, follow them, or take whatever action fits the specific channel. Visit a store or a restaurant, and you’ll see the same. I drove past […]