Tag Archives | social media

Tell me why I should like your page

As social media grows, all sorts of companies and organizations have been trying to court followers. You probably receive solicitations through Facebook and other platforms asking you to like their pages, follow them, or take whatever action fits the specific channel. Visit a store or a restaurant, and you’ll see the same. I drove past […]

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Why should I like your page?

Since social media caught fire, all sorts of companies and organizations have been aggressively trying to court followers. You get the solicitations through Facebook and other platforms asking you to like their pages, follow them on Twitter, or take whatever action is correct for the specific channel. When you visit a store or a restaurant, […]

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FORCING PEOPLE NO LONGER WORKS

In the old days, marketers were in control. They might not admit it publicly, but many of them privately described their trade as a form of manipulation designed to talk consumers into acting in specific ways. Companies told consumers what products they needed and give consumers instructions about how to buy those products. It was […]

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