ghostwriter

Why ghostwriting is a better way to share your story

ghostwriting is the best way

I spend a lot of time performing research for projects, and I’ve discovered that many of the companies that have the best information do the worst job of presenting it. They have the expertise, but it’s clear that the wrong people are responsible for sharing what they know. Now, it’s not really their fault.  Each … Read more

Ghostwriters are the savvy leader’s secret friend

ghostwriters

As people move closer to top management’s ranks, they discover perks and benefits reflecting added responsibilities of their new positions. Examples include better retirement plans, company-backed loans, and travel opportunities. They also learn top executives accomplish more by reaching out to specialized resources. Ever read a magazine article or lengthy blog post from a corporate … Read more

Don’t let the wrong people share your company’s story

ghostwriter

I’ve long recognized many of the companies with the best information do the worst job of presenting it. It’s clear they have the expertise, but the wrong people are responsible for sharing that knowledge. It’s not really the fault of those individuals.  Each of us has specific skills and knowledge areas. But while someone in … Read more