If you’ve ever read a magazine article or lengthy blog post from a corporate leader and wondered how a top exec found the time to write it, you’ve discovered a little secret. Many corporate leaders (and professionals) who have plenty they want to say, but far too little time to capture those thoughts in words […]
I’ve long recognized many of the companies with the best information do the worst job of presenting it. It’s clear they have the expertise, but the wrong people are responsible for sharing that knowledge. It’s not really the fault of those individuals. Each of us has specific skills and knowledge areas. But while someone in […]
You may be a highly skilled writer who can craft brilliant sentences. Which is why you might be surprised that I believe you probably shouldn’t write your own copy. Do I have a reason for that assertion? I do — actually several: It’s a waste of time. Well, maybe a waste of your time. Odds […]
