We’ve all sat in our share of frustrating meetings, but I can still remember the meeting that frustrated me the most. It took place in 1987 in a boardroom in Chicago. A group of automotive industry CEOs (you’d recognize most of the company names) was meeting with a pair of representatives from a social services program. I was in the room as the PR person for one of the auto parts manufacturers.
Preventing PR disasters: two critical rules
Once upon a time, mentioning United Airlines conjured the company’s enduring slogan, “Fly the friendly skies.” A few years ago, a PR gaffe on the company’s part earned it an entirely different image. A 69-year-old passenger who didn’t agree with a gate agent’s decision to “bump” him from the flight was dragged down the aisle, … Read more