People like to stick foreign-language phrases and expressions into copy because they think it makes them appear to be intelligent and sophisticated, n’est-ce pas? And it can, except when they either don’t understand the phrase or are unable to spell it correctly.
MAY HELP PROVIDE YOU OF I?
Why do so many companies put people who are unable to communicate clearly in frontline roles? Whether it’s someone at the counter who can’t deliver a coherent answer to a customer question, or “Bill,” the highly accented voice that tells you he is really sorry you are having this problem, and then offers advice you … Read more