Proofreading white papers doesn’t sound like fun, but it is critically important for companies that use white papers to educate and inform their prospects, customers, or other stakeholders. When errors, typos, and similar problems appear in white papers, they undermine the image of authority and expertise the organization producing the white paper hopes to create. … Read more
Whether mistakes are just amusing, horribly damaging, or simply embarrassing, they don’t belong in your marketing communications materials. That’s why proofreading is so important. That said, there’s a certain kind of error that proofreaders miss more often than any other … and it’s quite embarrassing (well, not as much as substituting a call-in sex line’s … Read more
Mistakes can be funny. They can be embarrassing. And when they’re in your marketing communications materials, they can also be costly or even dangerous. That’s why proofreading is so important.
My experience has taught me that there is a certain kind of error that proofreaders miss more often than any other kind … and it’s quite possibly the most embarrassing type (except perhaps for substituting a call-in sex line’s phone number for your own).