errors

EVEN MORE GOOFS AND GAFFES

I miss the days when newspapers and other media wouldn’t publish a story until it had been edited and edited again. Sadly, expediency has supplanted accuracy, and shrinking budgets have eliminated the copy editors who dispatched typos and other errors from their writers’ dispatches. These days, the only thing protecting writers from themselves is their … Read more

MORE MISTAKES, MISHAPS, AND OUTRIGHT GOOFS

As you’d expect, the Indiana School Boards Association is an advocate for schools, so it’s no surprise that the Summer 2015 issue of their Journal included an exhortation from the group’s president to get members fired up. But you’ll probably be surprised that she was calling for the group to “lead the fight for pubic … Read more

PROOFREADING: DON’T NEGLECT THE OBVIOUS

Mistakes can be funny. They can be embarrassing. And when they’re in your marketing communications materials, they can also be costly or even dangerous. That’s why proofreading is so important.

My experience has taught me that there is a certain kind of error that proofreaders miss more often than any other kind … and it’s quite possibly the most embarrassing type (except perhaps for substituting a call-in sex line’s phone number for your own).

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THE MUSTARD STAIN

Are typos a big deal? True typographical errors, misspellings, incorrect homonyms and the like all get lumped together under the rubric of “typos” these days. Many people seem to accept them the way we’ve come to accept a certain percentage of rodent parts in the processed food we buy. (You do realize that the government allows a certain amount of pest contamination in food, don’t you? There are actually acceptable levels of rodent “excreta” and insect parts in what you’ll have for lunch. Bon appétit!)

Those pesky typos have a more insidious side. While we might brush them off at a conscious level, they send a message to the subconscious that controls our beliefs and attitudes.

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