20 Easy Ways to Write Better for Business: Bits of wisdom from a copywriter — now available instantly on Kindle!

white paper writers

5 powerful tips for sharing statistics in white papers

statistics in white papers can be challenging

Using statistics in white papers is a proven tactic for sharing information. Many of the people who write white papers for their organizations like statistics and use them freely. After all, in an era full of hype and half-truths, numbers are definitive and absolute, without any wiggle room. Sixteen of something is sixteen. $8,322,386.34 is … Read more

5 Powerful strategies for hiring a freelance white paper writer

hiring a freelance white paper writer requires thought

Hiring a freelance white paper writer for white paper writing Most savvy leaders of companies, non-profits, and other organizations know hiring a freelance white paper writer to develop their white papers is actually a solid business investment with returns they’ll notice. (And the fact those leaders know they won’t have to write the damned things … Read more

B2B white paper writer is a powerful resource for teams

B2B white paper writer tools

Turning to a B2B white paper writer offers many advantages A B2B white paper writer brings special expertise to developing B2B white papers to help companies with marketing and communications objectives such as lead generation. Of course, that also raises the question of why a company would turn to an outside B2B white paper writer … Read more

Smarter ways to hire white paper writers

someone who needs to hire white paper writers

Companies that hire white paper writers have made a smart business decision. Hiring a white paper writer instead of writing a white paper yourself not only means you can stay focused on your job’s normal responsibilities, but gives you someone who will approach the project with more objectivity, an outside viewpoint, and stronger skills. How … Read more

Never choose white paper writers by cost alone

how do you promote a white paper

The familiar adage “you get what you pay for” definitely applies to white paper writers. Search the internet, and you’ll find outsourced writing services that promise to develop white papers and other materials in less time for a fraction of what other professionals charge. Many of these services accomplish that by outsourcing the writing to … Read more