White paper bullet points can serve many functions, but they’re often misused by people who misunderstand their roles … or who are unaware of how the conscious mind perceives them. That’s especially important in documents such as white papers intended to be viewed as a trusted source of information. Misunderstandings about bullet points in any … Read more
White paper graphic design advice is valuable not only for the professional graphic designers who are asked to design white papers, but for the people who write papers, so they can structure them in ways that cooperate with design practices. Whether you’re a graphic designer or just want to better understand how white papers should … Read more
Do you develop boring white papers? Nobody sets out to deliberately make their white papers dull, but that’s what happens far too often. Companies develop a white paper about an important issue in their industry, and while the white paper is factually correct, it’s even less interesting than watching paint dry. Who writes boring white … Read more
“How long does it take to write a white paper?” It’s a valid question. Even if you’re someone who frequently handles writing as part of your job or volunteer work, you may not have any idea of how long it takes to develop a white paper. That’s because white papers are different from a blog … Read more
Research paper vs white paper is a conundrum white paper writers frequently encounter. Most people had to write research papers when they were in high school and college, and many people work in industries where researchers and scientists publish research papers to inform colleagues and industries of what they’ve learned. So when they hear someone … Read more
There’s more than one difference between a white paper and a case study, even though they’re remarkably similar strategies. If you’ve heard terms like “white papers” and “case studies” tossed around by colleagues and not been sure you knew what they were describing, don’t feel bad. You’re not alone. There’s a lot of jargon used … Read more
The average value for white papers varies, depending on how and where a company uses them. Whether a company devotes staff time to develop white papers or hires a professional white paper writer to handle the process, it normally involves a significant investment, so the company hopes to get more than average value for white … Read more
A white paper byline, or what’s sometimes called the author credit, has the potential to make your white paper appear to be more credible … or it can have no effect at all. So it comes as no surprise many companies wonder whether they should include a white paper byline when they develop white papers. … Read more
Hiring a freelance white paper writer for white paper writing Most savvy leaders of companies, non-profits, and other organizations know hiring a freelance white paper writer to develop their white papers is actually a solid business investment with returns they’ll notice. (And the fact those leaders know they won’t have to write the damned things … Read more
Turning to a B2B white paper writer offers many advantages A B2B white paper writer brings special expertise to developing B2B white papers to help companies with marketing and communications objectives such as lead generation. Of course, that also raises the question of why a company would turn to an outside B2B white paper writer … Read more