Because white papers tend to be lengthy documents, they may remind you of the research and term papers you used to write in school. But white papers are very different from what you did in school, and the style of writing is nothing like the stuffy, formal approach taught in high school English and college … Read more
Smart non-profits use white papers for several reasons. While white papers are commonly used in the business world, they can also serve as powerful tools for non-profit organizations. Investing the time to develop white papers, can provide a long list of benefits. Non-profits use white papers to define their purpose. Because they’re short, mission and … Read more
White papers and blogs are natural counterparts, and blogging presents several ways to increase awareness of your white paper. A well-organized white paper can become the source of several posts for your company’s blog, each of which can mention the white paper and include a link for downloading it. You can develop a post that … Read more
The first step in writing effective white papers isn’t thinking about what you want to say. It’s thinking about what your audience needs to know. Your audience lacks your knowledge Too many companies start creating white papers by focusing on what they think is important and what they feel the world should know. The problem … Read more
White papers work better than advertising when it comes to trying to convince customers and prospects to take action. That advantage is their perception of the trustworthiness of the material. Like you, your customers and prospects are hungry for good information, but they’re also busy. On top of that, like most consumers (and even the … Read more
Using white papers in your newsletter can provide a powerful partnership. If you regularly send an email newsletter or other promotional emails to customers and prospects, you can use them as a way to call attention to your white paper. Mention white papers in your newsletter For example, if you publish a regular email newsletter, … Read more
White paper case studies make good subjects for marketing white papers. One of the most effective uses for white paper is to use them to share the simple yet remarkably powerful tool known as the white paper case study. What is a case study? In simple terms, a case study is a matter of telling … Read more
Social media and white papers make a natural combination. If you’re looking for an inexpensive and effect way to promote your white paper, consider using your social media channels. Social media and white papers reach audiences Many businesses that use social media find it challenging to generate relevant and interesting content to post. Your white … Read more
White paper typos can be deadly in white papers. Some people who make a mistake shrug and say, “nobody’s perfect.” Others think typos are just a tiny issue and not worth addressing. What they don’t realize is those pesky typos have a more insidious side. Even if we brush them off at a conscious level, … Read more
A white paper call to action is a critical piece of your content marketing efforts. If you’re planning to write a white paper, there’s an important question you need to answer before you’ve written a single word: what do you want people to do after they’ve read it? Some people may think the answer to … Read more