Why would you need to turn to a professional white paper writer when you consider yourself to be a good writer? There are many advantages to tapping into the expertise of a professional, but I’ve found these five reasons to be particularly beneficial. 1. A professional white paper writer makes better use of your time … Read more
Complex supply chains and white papers work well together because they can help you effectively deliver your messages to multiple audiences. Complex supply chains and white papers used together Suppose your company manufactures replacement gaskets for auto, truck, and industrial engines. You don’t sell directly to the service technicians who install the gaskets when engines … Read more
One hesitation some companies have when it comes to developing a white paper is that they’re not sure about where they’ll find the white paper information needed to make a compelling case. Actually, the information you need to write a powerful white paper may be closer than you realize. White paper information from your own … Read more
White papers are documents that explore complex issues to educate audiences. In a marketing or policymaking context, a white paper provides enough facts and arguments to convince people that your product, service, or strategy offers the best solution for the situation, educating them about the issue and making a case for your position or advice. … Read more
If you want to know how to write a great white paper, your work doesn’t begin when you start drafting sentences and combining them into paragraphs. The key to writing a great white paper comes in preparation. The more you do upfront, the better able you’ll be to write a great white paper that will … Read more
What is a white paper? White papers are documents that explore complex issues to educate audiences. In a marketing or policymaking context, a white paper provides enough facts and arguments to convince people that your product, service, or strategy offers the best solution for the situation, educating them about the issue and making a case … Read more
White papers improve decision-making among stakeholders that matter to you. That’s what makes white papers a powerful sales tool for situations in which a prospect’s decision-making process involves several individuals. If your company offers a product or service that has a high value or will significantly impact your prospect’s organization, your primary contact probably won’t … Read more
White papers and complex supply chains work well together. If your company deals with a complex supply chain involving several levels, a white paper may be an effective way to deliver your messages to multiple audiences. White papers and complex supply chains: one example Suppose your company manufactures replacement gaskets for auto, truck, and industrial … Read more
Creating white papers may be one of the most effective ways to convince people that you’re the right choice, if your company offers a product or service that’s complicated, innovative, or significantly different from what your competitors provide, or if it involves a lengthy decision-making process. White papers inform decision-making Put simply, if the people … Read more