word choices

People don’t always see what you say

Years ago, a hospital decided to open a walk-in clinic to compete with local freestanding clinics. The hospital’s leadership team chose to call it an “ambulatory” clinic, because to medical folks, “ambulatory” means that an individual is capable of walking under his or her own power. Patients failed to show up, and the hospital didn’t … Read more

WOULD YOU CHOOSE A COMPLEMENT OR A COMPLIMENT?

Rarely have I encountered clients who become furious over word choices, but it does happen. I was working on an ad for a company in human resources, and used the phrase “to complement your staff.” Upon reviewing it, the client changed the largest word in that sentence to “compliment.” I changed it back, and the … Read more