There’s very good reason not to use acronyms and jargon in your white paper, even if you’re writing in an industry in which those acronyms and jargon are used frequently. That reason goes to the very purpose of a white paper: sharing information with people who probably don’t know the subject as well as you … Read more
You might assume it’s obvious to have a white paper ask for the order, but that standard element of effective sales and marketing tactics generally doesn’t apply to the marketing channel known as white papers. That’s because a well-executed white paper will help a reader become a fan of whatever you offer or believe. They’ll … Read more
Do you develop boring white papers? Nobody sets out to deliberately make their white papers dull, but that’s what happens far too often. Companies develop a white paper about an important issue in their industry, and while the white paper is factually correct, it’s even less interesting than watching paint dry. Who writes boring white … Read more
“How long does it take to write a white paper?” It’s a valid question. Even if you’re someone who frequently handles writing as part of your job or volunteer work, you may not have any idea of how long it takes to develop a white paper. That’s because white papers are different from a blog … Read more
Research paper vs white paper is a conundrum white paper writers frequently encounter. Most people had to write research papers when they were in high school and college, and many people work in industries where researchers and scientists publish research papers to inform colleagues and industries of what they’ve learned. So when they hear someone … Read more
There’s more than one difference between a white paper and a case study, even though they’re remarkably similar strategies. If you’ve heard terms like “white papers” and “case studies” tossed around by colleagues and not been sure you knew what they were describing, don’t feel bad. You’re not alone. There’s a lot of jargon used … Read more
A white paper byline, or what’s sometimes called the author credit, has the potential to make your white paper appear to be more credible … or it can have no effect at all. So it comes as no surprise many companies wonder whether they should include a white paper byline when they develop white papers. … Read more
Hiring a freelance white paper writer for white paper writing Most savvy leaders of companies, non-profits, and other organizations know hiring a freelance white paper writer to develop their white papers is actually a solid business investment with returns they’ll notice. (And the fact those leaders know they won’t have to write the damned things … Read more
Effective white papers may be written about any number of topics, but they all share a single trait: solid proof for the messages they want to convey. Sometimes, a company will decide to develop a white paper to promote a product, service, or other concept, but instead of providing factual proof, they’ll fill the white … Read more
Turning to a B2B white paper writer offers many advantages A B2B white paper writer brings special expertise to developing B2B white papers to help companies with marketing and communications objectives such as lead generation. Of course, that also raises the question of why a company would turn to an outside B2B white paper writer … Read more