A local car repair job has one of those changeable signs, and this week they were promoting a special on something called LOF. I’ve eaten lox, but not lof. Or maybe it’s an animal of some sort.
DEALING WITH GAS … OR GASOLINE?
I’ve done work for companies that have their own lexicons — even style guides spelling out exactly how things should be worded. For example, I used to do a lot of work for some divisions of Amoco Oil (since absorbed by BP). Among the no-nos in their style guide was that you couldn’t refer … Read more