When crafting white papers, the distinction between features and benefits often causes confusion. Many assume these terms are interchangeable, but they describe very different aspects of a product or service. For marketers and salespeople, understanding this difference is crucial, as one is significantly more influential in driving customer decisions. Features: What They Are Features are … Read more
If your company is pioneering innovative products or services, you might find yourself at a disadvantage that educational white papers can address. Prospective customers are less inclined to choose something they don’t fully understand. While the benefits and superiority of your new approach might be clear to you, they might not be as evident to … Read more
White papers are invaluable tools for sharing in-depth information, thought leadership, and detailed analysis on specific topics. However, not all white papers are created equally. To ensure the effectiveness and credibility of a white paper, it’s crucial to have a structured approach to evaluate its content and presentation. This is where a white paper checklist … Read more
Few people really understand the relationship between content in white papers and copyrights. When they develop a white paper, they often consider including good information they’ve seen published or posted elsewhere. However, that could involve breaking the law. About copyright law Which law? Copyright law. If you copy and use something that’s been created by … Read more
If your company has opted to create a white paper, well done! If you’ve also chosen to enlist the services of a white paper writer rather than tackling it yourself, that’s a wise decision. Employing a white paper writer not only allows you to concentrate on your regular job responsibilities but also brings in someone … Read more
White paper mistakes are common in most industries. Even experienced marketers and professionals whose work demands extensive writing often make major mistakes when they try to develop white papers. It’s really not their fault (or yours), because most people misunderstand how white papers work or are unfamiliar with the roles they can play for them … Read more
If you’re looking for tips for successful white papers, you’ve come to the right place. White papers are documents that explore complex issues to educate audiences. They provide enough facts and arguments to convince people that your product, service, or strategy offers the best solution for the situation, educating them about the issue and making … Read more
There’s very good reason not to use acronyms and jargon in your white paper, even if you’re writing in an industry in which those acronyms and jargon are used frequently. That reason goes to the very purpose of a white paper: sharing information with people who probably don’t know the subject as well as you … Read more
Grammar with white papers is an area that creates confusion for many writers (and people who evaluate writers’ work). White papers are typically lengthy documents, and may very well remind you of the research and term papers you wrote in school. But while both school papers and white papers have a lot of words and … Read more
White paper bullet points can serve many functions, but they’re often misused by people who misunderstand their roles … or who are unaware of how the conscious mind perceives them. That’s especially important in documents such as white papers intended to be viewed as a trusted source of information. Misunderstandings about bullet points in any … Read more