Looking for a way to catch the attention of your audience and focus their full attention on your message? Instead of telling them what you want to hear, ask them a question that matters to them. You may have heard that asking questions in headlines and opening statements is a bad idea. For example, I […]
How questions can involve readers
If you’re looking for a way to catch the attention of your audience and focus their full attention on your message, ask them a question that matters to them. Some people think that asking questions in headlines and opening statements is a bad idea. I once had a boss who became furious anytime anyone presented […]