Looking for a way to catch the attention of your audience and focus their full concentration on your message? Instead of telling them what you want to hear, ask them a question that matters to them. You may have heard that asking questions in headlines and opening statements is a bad idea. For example, I […]
Stupid questions contain brilliant marketing insight
Many people will tell you there’s no such thing as a stupid question. Yes, there are questions that trigger involuntary eye-rolling. Sometimes they’re questions we’ve heard ten times too often. Sometimes they’re just plain dumb. But when it comes to communicating with prospects and customers, stupid questions are often a remarkably deep source of wisdom. […]