Tag Archives | questions

Stupid questions contain brilliant marketing insight

Many people will tell you there’s no such thing as a stupid question. Yes, there are questions that trigger involuntary eye-rolling. Sometimes they’re questions we’ve heard ten times too often. Sometimes they’re just plain dumb. But when it comes to communicating with prospects and customers, stupid questions are often a remarkably deep source of wisdom. […]

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WHY DO QUESTIONS WORK SO WELL?

If your goal is to involve your readers in what you’re writing (or selling), ask them a question or three. While some poorly informed marketers steer away from using questions out of fear that the wrong answers will crop up, the reality is that questions are a time-proven way to engage readers.   The key […]

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FAQS ARE AN AMAZING TOOL: PART TWO

In my last post, I mentioned the amazing power of frequently asked question pages or documents. As I noted, these simple, easy-to-create tools can strengthen your sales efforts, overcome resistance, minimize misunderstandings, and boost customer satisfaction. However, FAQs won’t do any of those things effectively unless they’re completely candid and honest.  An FAQ isn’t the […]

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