Looking for a way to catch the attention of your audience and focus their full concentration on your message? Instead of telling them what you want to hear, ask them a question that matters to them. You may have heard that asking questions in headlines and opening statements is a bad idea. For example, I […]
Put the power of questions to work for you
It’s a concept so simple most marketers and companies don’t even think about it. When humans want to know something, we ask questions. Paying attention to common questions and sharing the answers is a remarkably powerful form of communication. The FAQ (frequently asked questions) document or web page is one of the most important messaging […]