The Olive LLP accounting firm was one of the region’s largest, and its financial institution practice was one of its strongest. But there’s always room to grow, and the practice leaders were looking for ways to raise the profile of its professionals.
The practice served banks, thrifts, and credit unions in a four-state area, with different professionals assigned to offices serving each state. The leadership recognized the value of staff-authored articles in industry trade magazines, but didn’t have the time to develop articles or the know-how to place them. They looked to Scott Flood Writing to find a way that would provide the highest visibility and recognition for the firm without reducing the staff’s ability to rack up billable hours.