presentation

Don’t become a PowerPoint comedian

disagreement

When I mention the malady known as “death by PowerPoint,” nearly everyone nods. We’ve all been subjected to a variety of excruciating presentations that aren’t improved by the speaker’s use of that popular presentation software. I could list several examples, but the one that ticks me off the most is the goofy slide that’s stuck … Read more

Don’t be a PowerPoint comedian

disagreement

Most of us are well-acquainted with the concept (if not the term) of “death by PowerPoint.” It’s a reference to any number of excruciating presentation types. To me, the worst offender is the presenter who subjects you to copy-heavy slide after copy-heavy slide, and must assume you’re illiterate, so he finds it necessary to read … Read more

ACCURACY IN VISUALS MATTERS, TOO

It’s important for copy to be accurate, but it’s every bit as important for the visuals that accompany the copy to be equally accurate. Visuals either lend credibility to the messages being presented, or they detract from it. That’s especially true when they’re related to some kind of technical message.

I saw proof of this when an ad agency I worked for was preparing a major presentation to a new air cargo company client. One element of the presentation was a paint scheme for the company’s airplanes, and the art director assigned to the task had come up with a beauty. The only problem was that his drawing applied the design to a plane that didn’t exist. He had created the outline of it using a nose from this plane, a tail from that one, engines from a third, and so forth.

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THE POWERPOINT COMEDIAN

Most people whose jobs require that they sit through many presentations are well-acquainted with the concept (if not the term) of “death by PowerPoint.” It’s a reference to any number of excruciating presentation types. Perhaps the worst offender is the presenter who subjects you to copy-heavy slide after copy-heavy slide, and makes it worse by assuming that you’re illiterate, so he reads every word to you.

Read more