Inside humor should stay there

Have you ever attended a spouse’s office party and not been sure how to react when someone’s comment sends the room into gales of laughter? Someone says something like, “Yeah, but don’t ever hand Karen a glass of milk,” and everyone but you collapses into convulsions of hysterical laughter. You glance at your spouse, who … Read more


B2B companies want to be noticed, and they need to remembered, so that when a company needs their services, they’ll call. But how do you do that in today’s noisy, fast-changing marketplace?

Russell Martin & Associates is one of the IT industry’s most-loved training firms. Instead of delivering the standard, dull training presentations, they’ve developed an intimate understanding of how people learn, and they apply it to helping project managers and others in the IT world improve their efficiency, quality, and workflow (among other things).

Read more


Nearly everyone likes humor. We enjoy telling jokes, and we enjoy hearing them. So it comes as no surprise that companies try to spice up their advertising by using humor.

They reason that humor will catch the reader’s eye or listener’s ear, and make them more amenable to the sales message that will soon follow. Unfortunately, more often than not, those attempts at humor backfire.

Read more


Most people whose jobs require that they sit through many presentations are well-acquainted with the concept (if not the term) of “death by PowerPoint.” It’s a reference to any number of excruciating presentation types. Perhaps the worst offender is the presenter who subjects you to copy-heavy slide after copy-heavy slide, and makes it worse by assuming that you’re illiterate, so he reads every word to you.

Read more


If you’ve ever attended a spouse’s office party, you’ve probably found yourself staring at your drink after one employee says something like, “Yeah, but don’t ever give Bob a glass of 7-Up!,” and everyone else in the room collapses into convulsions of hysterical laughter. When the laughter dies down, your blank expression is answered with a ‘It’s a long story … I’ll tell you later.”

Read more