White paper mistakes are common in most industries. Even experienced marketers and professionals whose work demands extensive writing often make major mistakes when they try to develop white papers. It’s really not their fault (or yours), because most people misunderstand how white papers work or are unfamiliar with the roles they can play for them … Read more
White papers and ebooks are both valuable tools for businesses, but they serve different purposes. White papers are typically used to educate potential customers about a product or service, while ebooks are more focused on providing in-depth information on a particular topic. Target audience matters The decision about whether to create a white paper or … Read more
Most people recognize white papers as an informational document issued by companies or other organizations. When writing white papers to current and prospective customers, marketers wonder about how persuasive they should be. The simple answer is very persuasive. After all, they are a type of document that is used to educate and inform potential customers … Read more
If you’re seeking ways to repurpose white papers, you’ve probably already started to see the benefits of using a white paper as part of your marketing strategy. While a white paper is one of the most important types of long form content available for a content marketing strategy, it can also be the source for … Read more
White papers for agribusiness purposes are more than just powerful documents on their own. Business white papers can actually serve as effective incubators for all kinds of marketing materials and strategies. After an agribusiness industry company develops a white paper, they can use it as the basis for other marketing and communications channels. The agribusiness … Read more
There’s very good reason not to use acronyms and jargon in your white paper, even if you’re writing in an industry in which those acronyms and jargon are used frequently. That reason goes to the very purpose of a white paper: sharing information with people who probably don’t know the subject as well as you … Read more
Grammar with white papers is an area that creates confusion for many writers (and people who evaluate writers’ work). White papers are typically lengthy documents, and may very well remind you of the research and term papers you wrote in school. But while both school papers and white papers have a lot of words and … Read more
You might assume it’s obvious to have a white paper ask for the order, but that standard element of effective sales and marketing tactics generally doesn’t apply to the marketing channel known as white papers. That’s because a well-executed white paper will help a reader become a fan of whatever you offer or believe. They’ll … Read more
White paper bullet points can serve many functions, but they’re often misused by people who misunderstand their roles … or who are unaware of how the conscious mind perceives them. That’s especially important in documents such as white papers intended to be viewed as a trusted source of information. Misunderstandings about bullet points in any … Read more
Do you develop boring white papers? Nobody sets out to deliberately make their white papers dull, but that’s what happens far too often. Companies develop a white paper about an important issue in their industry, and while the white paper is factually correct, it’s even less interesting than watching paint dry. Who writes boring white … Read more