Archive | Advertising

MEET YOUR SILENT SALESPEOPLE

What is a brochure? An ad? A radio commercial? A website? You get 5 points if you said they’re all marketing communications channels. But they’re also something more. You can’t be everywhere, and that includes everywhere your prospective customers are. So you develop materials such as ads and brochures to stand in for you. In […]

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CIRCLE-Cs AND R-BALLS

A common source of confusion for many company owners and marketers is the world of copyrights and trademarks. While I’ll never claim to be an attorney or an expert on intellectual property, working in the advertising and marketing industry for many years has given me a good practical education in these legal methods for protecting […]

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YOU MIGHT NEED TO PREP TOMATOES SOMEDAY

One of the most common mistakes made by marketers is trying to cram too much information into their communications materials. It’s often the result of saying “well, we probably need to mention this … and this … and this,” along with a bit of “well, there’s some empty space. How can we fill it?”   […]

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SHOOTING YOURSELF IN THE FOOT WITH A PIZZA WHEEL

Sometimes, companies are so focused on addressing a perceived shortfall or problem that they miss more important messages, or even send the wrong message to their stakeholders. The newest commercial for Domino’s Pizza floored me because it’s a perfect example. Domino’s has been running a series of spots in which they admit that they haven’t […]

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