Tag Archives | repetition

It’s okay to repeat yourself and repeat yourself

Many companies and organizations seem to have a paranoia about repetition. Once they mention something in an email newsletter, a blog, or on a website, they don’t think they should mention it again. If someone suggests a repeat discussion of that topic, they’ll reject it outright, adding “we promoted that already” or “we already told […]

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REPEATING YOURSELF ISN’T A BAD HABIT

I’ve noticed that many companies exhibit an unusual paranoia about repetition. Once they mention something in an ad, a brochure, or on a website, they don’t think they should mention it again. I’ll often hear them react to a recommendation by saying “we promoted that already” or “we already told our customers that.” The same […]

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BUT WE DID THAT LAST YEAR

How much of what you saw or heard yesterday do you remember?  Estimates vary, but the consensus tends to be that the average American is exposed to thousands of marketing messages each day, from TV commercials to billboards to slogans on fast-food drink cups.  And of those, you’re likely to remember just a couple – […]

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