Tag Archives | storytelling

“Storytelling” in marketing isn’t a new idea

Just as each generation believes it’s the first to discover the joy of sex, marketers and managers who stumble upon the power of storytelling often believe they’ve unearthed an extraordinary innovation. In reality, they’re simply learning what generations of their predecessors already knew and successfully employed. I chuckle every time I see a marketer promoting […]

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Stories sell more powerfully

The successful engineer had a nagging problem that haunted him during his commute, when he was in the shower, and every time his black lab woke him at 3:00 a.m. for a quick trip outside. The problem was never far from his thoughts. It involved a process. He knew that process could be improved and […]

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