Just as each generation believes it’s the first to discover the joy of sex, marketers and managers who stumble upon the power of storytelling often believe they’ve unearthed an extraordinary innovation. In reality, they’re simply learning what generations of their predecessors already knew and successfully employed. I chuckle every time I see a marketer promoting … Read more
The successful engineer had a nagging problem that haunted him during his commute, when he was in the shower, and every time his black lab woke him at 3:00 a.m. for a quick trip outside. The problem was never far from his thoughts. It involved a process. He knew that process could be improved and … Read more
He was a successful engineer with a nagging problem. It didn’t bother anyone else, but it haunted him during his commute, in the shower, and when his golden retriever woke him up at 3 a.m. for a quick trip outside. He knew that a common process could be dramatically improved, and he had a hunch … Read more
Want to know one of the most effective ways to connect with your audience? Instead of just telling them about you and your product or service, tell them a story. Our roots as humans go back to oral communication, and from the time we were children, stories have captivated us — not just the fairy … Read more