He was a successful engineer with a nagging problem. It didn’t bother anyone else, but it haunted him during his commute, in the shower, and when his golden retriever woke him up at 3 a.m. for a quick trip outside. He knew that a common process could be dramatically improved, and he had a hunch […]
“Storytelling” in marketing isn’t a new idea
Just as each generation believes it’s the first to discover the joy of sex, marketers and managers who stumble upon the power of storytelling often believe they’ve unearthed an extraordinary innovation. In reality, they’re simply learning what generations of their predecessors already knew and successfully employed. I chuckle every time I see a marketer promoting […]