This week’s mail brought a pastel greeting-card envelope with no return address or stamp. Was it a surprise confession from a secret admirer? A warm thought from a dear friend? I rushed to slit it open. And there I found an internet provider’s latest pitch, ingeniously disguised as a greeting card. Was I amused? Touched? … Read more
White paper mistakes are the things some organizations do that hurt the effectiveness and credibility of the white papers they produce. It’s true that nobody is perfect, but the fewer white paper mistakes you make when developing your white paper, the more compelling and credible it will be. White paper mistakes include typos When your … Read more
Plagiarism in white papers is a topic that raises questions now and again. When people are developing white papers for their companies, they often find great source material in white papers from other companies, from competitors’ blog posts, and a quick Google search. What plagiarism in white papers involves It’s okay to use the materials … Read more
There are many reasons organizations and individuals use white papers, but the most common is that white papers are one of the most effective ways to convince people that your solution or position is the best one. That’s especially true if your product or service is complicated, innovative, or significantly different from the competition, or … Read more
“How do you write a white paper?” is one of the most common questions the White Paper Pro hears from companies and other organizations interested in the strategy. White papers are detailed documents exploring complex issues to educate audiences. Most often, the goal of white papers is to offer facts and arguments to convince people … Read more
White paper proposals are often the first step in the process of developing a while paper. If your company or organization is considering the development of a white paper and needs to get management approval for the idea, well-crafted white paper proposals will help you in your efforts. Proposals can take many formats, but no … Read more
Abstracts in white papers trigger debates Abstracts in white papers is a subject often up for debate. Also called “executive summaries,” abstracts tend to be most commonly used in scientific research and professional journals. They’re short summaries — generally no more than two or three brief paragraphs — that explain the purpose of the paper … Read more
Using case studies in white papers is one of the best ways to improve your business-to-business white papers. In the event you’re not familiar with the simple yet remarkably powerful tool known as case studies, they are real-world examples of something your company did for someone, how you did it, why you did it that … Read more
Why would you need to turn to a professional white paper writer when you consider yourself to be a good writer? There are many advantages to tapping into the expertise of a professional, but I’ve found these five reasons to be particularly beneficial. 1. A professional white paper writer makes better use of your time … Read more
When asked to review a white paper draft, many people aren’t sure how to proceed. Often, that’s because they may be less familiar with white papers than with the other types of documents they may need to review. Steps to review a white paper draft The first step in reviewing a white paper draft is … Read more