20 Easy Ways to Write Better for Business: Bits of wisdom from a copywriter — now available instantly on Kindle!

Scott Flood

Wisely using your website to promote a white paper

how do you promote a white paper

If you’re looking for a great way to promote a white paper you’ve developed, start with your company’s own website. That makes sense, because visitors to your site are seeking more information about your company and its products and services, so they may find your white paper helpful and valuable. Promote a white paper on … Read more

How to write a white paper for marketing more effectively

team know how to write a white paper for marketing

You need to know how to write a white paper for marketing because white papers can be a powerful marketing tool. Detailed documents that explore complex issues to educate audiences, their goal is to offer facts and arguments to convince people that your product, service, or strategy offers the best solution for the situation. Knowing … Read more

Everything you create is a marketing piece

As I pointed to a clunky phrase, the client waved me off. “Don’t worry about the language. It’s a proposal, not a marketing piece.” She saw my confusion and explained, “We don’t need to waste our time making the language flowery or sales-y sounding. This is just so we can get all the details together … Read more

What is a white paper and how to write one?

What is a white paper? White papers are documents that explore complex issues to educate audiences. In a marketing or policymaking context, a white paper provides enough facts and arguments to convince people that your product, service, or strategy offers the best solution for the situation, educating them about the issue and making a case … Read more