Scott Flood

SWITCHING TO PLAIN ENGLISH BOOSTS TAX REVENUES

As the federal government debates the latest batch of tax proposals, maybe they need to give thought to what officials in Washington State did some time back. At a time when tax revenues are hard to come by, those officials boosted use-tax revenues by a whopping $800,000! Did they raise rates? No. Hire private investigators? … Read more

WHEN APPROPRIATE ISN’T

Many people use some words that don’t really need to be there. A great example is “appropriate,” as it’s used in sentences such as “once we review the information, we’ll take appropriate action.”   However, saying “once we review the information, we’ll take action” is every bit as meaningful and effective. And because it says … Read more

WHAT HAPPENS INSIDE STAYS INSIDE

If you’ve ever attended a spouse’s office party, you’ve probably found yourself staring at your drink after one employee says something like, “Yeah, but don’t ever give Bob a glass of 7-Up!,” and everyone else in the room collapses into convulsions of hysterical laughter. When the laughter dies down, your blank expression is answered with … Read more

THEY JUST DON’T GET IT

One of my favorite stories about word choices is the one about the hospital that decided to open a walk-in clinic to compete with local freestanding clinics. The medical staffers who served on the hospital’s board chose to call it an “ambulatory” clinic, because to medical folks, “ambulatory” means that an individual is capable of … Read more

ENDEAVORING YOU TO ENDEAVOR ME

Remember when Cheap Trick serenaded Budokan with “I endeavor you to endeavor me/I desire you to desire me”? No, you don’t quite remember the lyrics sounding like that?   Why did Robin Zander and company sing “I want you to want me/I need you to need me” instead of the substitutions in the last paragraph? … Read more

AN ESPECIALLY VERY UNIQUE WORD

Are you unique? That’s good. Are you very unique? That’s not so good.   No, I’m not suggesting that individuality is a bad thing. In fact, it’s a very good thing. A very powerful thing. And the word “unique” should be a very powerful word. Unfortunately, it’s misused so often that it is losing its … Read more

DON’T BE A POWERPOINT COMEDIAN

Most people whose jobs require that they sit through many presentations are well-acquainted with the concept (if not the term) of “death by PowerPoint.” It’s a reference to any number of excruciating presentation types. Perhaps the worst offender is the presenter who subjects you to copy-heavy slide after copy-heavy slide, and makes it worse by … Read more