Archive | Direct Marketing

FAQS ARE AN AMAZING TOOL: PART TWO

In my last post, I mentioned the amazing power of frequently asked question pages or documents. As I noted, these simple, easy-to-create tools can strengthen your sales efforts, overcome resistance, minimize misunderstandings, and boost customer satisfaction. However, FAQs won’t do any of those things effectively unless they’re completely candid and honest.  An FAQ isn’t the […]

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