Archive | Direct Marketing

MEET YOUR SILENT SALESPEOPLE

What is a brochure? An ad? A radio commercial? A website? You get 5 points if you said they’re all marketing communications channels. But they’re also something more. You can’t be everywhere, and that includes everywhere your prospective customers are. So you develop materials such as ads and brochures to stand in for you. In […]

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FAQS ARE AN AMAZING TOOL: PART TWO

In my last post, I mentioned the amazing power of frequently asked question pages or documents. As I noted, these simple, easy-to-create tools can strengthen your sales efforts, overcome resistance, minimize misunderstandings, and boost customer satisfaction. However, FAQs won’t do any of those things effectively unless they’re completely candid and honest.  An FAQ isn’t the […]

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