20 Easy Ways to Write Better for Business: Bits of wisdom from a copywriter — now available instantly on Kindle!

Scott’s Blog

Incorporating abstracts in white papers is unnecessary

abstracts in white papers

Abstracts in white papers trigger debates Abstracts in white papers is a subject often up for debate. Also called “executive summaries,” abstracts tend to be most commonly used in scientific research and professional journals. They’re short summaries — generally no more than two or three brief paragraphs — that explain the purpose of the paper … Read more

Case studies in white papers illustrate powerful strengths, strategies

case studies in white papers

Using case studies in white papers is one of the best ways to improve your business-to-business white papers. In the event you’re not familiar with the simple yet remarkably powerful tool known as case studies, they are real-world examples of something your company did for someone, how you did it, why you did it that … Read more

5 compelling reasons to use a professional white paper writer

professional white paper writer

Why would you need to turn to a professional white paper writer when you consider yourself to be a good writer? There are many advantages to tapping into the expertise of a professional, but I’ve found these five reasons to be particularly beneficial. 1. A professional white paper writer makes better use of your time … Read more

How to hire a white paper writer successfully

a professional white paper writer at work

Hiring a white paper writer not only means you can stay focused on your job’s normal responsibilities, but it also gives you someone who will approach your white paper with more objectivity, an outside viewpoint, and stronger skills. So how do you hire a white paper writer? The first step is finding a professional who … Read more