In my last post, I mentioned the amazing power of frequently asked question pages or documents. As I noted, these simple, easy-to-create tools can strengthen your sales efforts, overcome resistance, minimize misunderstandings, and boost customer satisfaction.
However, FAQs won’t do any of those things effectively unless they’re completely candid and honest. An FAQ isn’t the place to duck tough subjects or hide behind weasel wording. That’s because your customers and prospects are much better at spotting that kind of stuff than you realize.