Tag Archives | FAQs

Put the power of questions to work for you

It’s a concept so simple most marketers and companies don’t even think about it. When humans want to know something, we ask questions. Paying attention to common questions and sharing the answers is a remarkably powerful form of communication. The FAQ (frequently asked questions) document or web page is one of the most important messaging […]

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FAQS ARE AN AMAZING TOOL: PART TWO

In my last post, I mentioned the amazing power of frequently asked question pages or documents. As I noted, these simple, easy-to-create tools can strengthen your sales efforts, overcome resistance, minimize misunderstandings, and boost customer satisfaction. However, FAQs won’t do any of those things effectively unless they’re completely candid and honest.  An FAQ isn’t the […]

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