Tag Archives | mistakes

PROOFREADING: DON’T NEGLECT THE OBVIOUS

Mistakes can be funny. They can be embarrassing. And when they’re in your marketing communications materials, they can also be costly or even dangerous. That’s why proofreading is so important. My experience has taught me that there is a certain kind of error that proofreaders miss more often than any other kind … and it’s […]

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MORE FROM MISS SPELLING

Embarrassing spelling errors compounded by wayward spellcheckers continue to crop up, much to my delight (and that of several correspondents). One recent example that provoked a chuckle was the Indianapolis-area newspaper that referred to those served by a County Home as the “poor and indignant.” I suppose poverty can bring out the worst in some […]

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